Sunita Maheshwari, co-founder of RxDx, a Bengaluru-based chain of primary care and sports medicine clinics, agrees. “In the cities, the focus on health has been prompted by an increasing awareness and availability of avenues for a well-rounded healthy lifestyle. There is a gym, yoga studio or sports facility on every street in the city. While engaging in sports and fitness is important, nutrition and food plays an equally critical role.”